Finding solutions in this unique and sometimes tough market is very rewarding

In Korea, the concept of relocation services was new 20 years ago so to introduce this business model seemed quite exciting. It was not easy to convince the market that the services we provided had to be paid for (in many respects Korean people believe that a “service item” means “free of charge”) but the concept now has a steady foothold in the market – says Yonjoo Oh, Founder and Managing Director of Reloko.

Yonjoo Oh is working in the relocation industry for 23 years, after having experience in various field such as banker, trading, and financial controlling in a manufacturing company. The last occupation before entering into Relocation industry was in Jakarta, Indonesia being an expatriate herself.

She started Reloko as founder and Managing Director in the year of 1998 and ever since, she has been working in the industry and has established a solid business which is known to be a capable and reputable relocation company. During the course of 23 years, her company Reloko has been awarded by several global relocation management companies and that includes Cartus Master’s Cup in 2018.

Yonjoo is honorably working as the President of Reloc8 Asia Pacific Group. Being part of Reloc8 Asia Pacific Group is a big plus to appeal globally and the strong partners helping each other is a big asset for herself and Reloko.

She will continue her journey and her company as long as her zeal and passion leads to do so.

In this interview, Yonjoo Oh answers industry-related questions and shares how they survived the ups and downs and retained their clients. Whether you have been in the industry for years and want to hear some little-known facts about Reloc8 Asia Pacific Group partners, or you’re just starting out and are looking for insight from veterans of the industry, this interview is for you.

How did the idea for your business came out?

24 years ago, I was in the manufacturing industry in Indonesia. Upon returning to Korea, I thought that creating a business in the service industry with no inventory burden would be great. We started as a real estate company and later, transformed into relocation company – Reloko.

What was your key driving force to become an entrepreneur in the relocation industry?

In Korea, the concept of relocation services was new 20 years ago so to introduce this business model seemed quite exciting. It was not easy to convince the market that the services we provided had to be paid for (in many respects Korean people believe that a “service item” means “free of charge”) but the concept now has a steady foothold in the market.

How did you come up with the name of your company?

From Relocation + Korea.

How do you build a successful and consistent customer base?

Initially, it was very difficult to find any customers! Now we have clients from a wide range of sources including RMCs, local direct clients, and referred business. Networking at industry conferences like Worldwide ERC and EuRA, referrals through Reloc8 Asia Pacific Group and word of mouth referrals from local direct clients are the most common form of business development.

How do you market your business, and which tactics have been the most successful?

Networking at conferences (ERC, EURA events), but mostly maintaining excellent service levels helps retain and obtain new clients.

What kind of culture exists in your company, and how did you establish it?

Teamwork, but with healthy competition with each other. Constant training and vision setting is also necessary.

What motivates you to work in the relocation industry?

Helping people. Finding solutions in this unique and sometimes tough market is very rewarding.

Finding solutions in this unique and sometimes tough market is very rewarding.

What is your favorite aspect working in relocation industry?

Understanding that every case is similar but also different from the last. Our job requires creativity which gives a great sense of achievement.

What has been your most satisfying moment in business?

When I made the acceptance speech as the Cartus Masters’ Cup winner in 2018.

What piece of advice would you give to college graduates who want to work in relocation industry?

Have a mindset to help people and keep open mind to learn would both be essential.

Have a mindset to help people and keep open mind to learn would both be essential.

What would you say are the top three skills needed to be a successful in the relocation business?

  • Listening
  • Being proactive and also reactive
  • Being thorough

    As we have all had to navigate the Coronavirus pandemic? What is the most important thing you have learned this year in the context of our industry?

    There are ups and downs and we need to accommodate things with flexibility and survive at all costs.

    There are ups and downs and we need to accommodate things with flexibility and survive at all costs.


    Reloko is the only company in South Korea to hold the Eura Quality Seal and the only company to win the CARTUS MASTER’S CUP.

    Please visit www.reloko.com for more details.